INTEGRATED CAMPAIGNVerizon x Xbox – Quest for Verizon
About
I was a member of the production and project management teams at Madwell (agency) behind this integrated campaign for Verizon, the purpose of which was to communicate that consumers could purchase Xbox at Verizon stores .
This campaign consisted of two primary workstreams, both of which originated from up-front strategy and creative that I helped project manage at Madwell:
An online video (first link above);
An interactive Twitch livestream (recap in the second link above), which went on to win a Shorty Award in the Live Video category.
Contributions
Production
Project Management