INTEGRATED CAMPAIGNVerizon – DrLupo Lup Crates
About
I produced and project managed this integrated campaign for Madwell (agency) on behalf of Verizon, in partnership with gaming YouTuber DrLupo. As a part of its larger efforts to reach the gaming community, Verizon developed a year-long partnership with DrLupo to participate in various activations for the brand. In this particular activation, my team conceived of an integrated campaign in which we produced multiple special edition prize boxes that DrLupo gave away on a livestream. This campaign consisted of multiple elements and workstreams, including:
Contracting artist Zoë van Dijk to create original DrLupo-themed artwork to become the creative centerpiece of the campaign’s creative;
Vinyl-wrapping Pelican cases with Zoë’s artwork, and filling the casing with a collection of purchased and fabricated prizes;
Designing and writing sweepstakes rules to govern the crate giveaways;
Building a week-long, multi-platform social media run-of-show consisting of copy, photos, design assets, and videos (including the ones above).
Contributions
Creative
Strategy
Account / Client Management
Production
Influencer