TIKTOK BRAND CHANNEL

Nerf - TikTok Brand Channel

About

I contributed creative, production, and project management expertise to the launch and subsequent always-on maintenance of Nerf’s brand channel on TikTok, on behalf of Movers+Shakers (agency). This involved building the up-front and ongoing strategy for the Nerf TikTok brand channel, creating master posting calendars, running weekly creative brainstorms, pitching concepts to client for greenlight, and producing videos using a mix of in-house content creators and influencer support. During my tenure at Movers+Shakers, we helped grow Nerf’s brand channel on TikTok to 500K+ followers and 2M+ likes.

Contributions

• Creative

• Strategy

• Account / Client Management

• Production

• Influencer