INTEGRATED CAMPAIGN

Lucid Motors –

Compromise Nothing

 

About

I post-produced and project managed the first-ever brand campaign for electric car company Lucid Motors, while on a freelance contract with Giant Spoon. Deliverables included the above minute-long hero film as well as:

  • Cutdowns (2x :30s, 3x :15s, and 2x :6s)

  • Social videos

  • OOH (motion and static, in New York, LA, and Las Vegas)

  • Photo retouching (for use across print, web, and static OOH)

Contributions

  • Post-Production

  • Project Management

Credits:

Production – Smuggler

Editorial – Cabin

VFX – Trafik

Color – Trafik

Sound – Eleven

Music – Caya

Photo Retouching – Recom

Archival – The Director Studio