EXPERIENTIALHard Mtn Dew – Definitely Over 21 Party
About
I produced this experiential activation for The Brooklyn Brothers (agency) on behalf of Hard Mtn Dew, an adult alcoholic beverage version of Pepsi’s Mtn Dew. To celebrate the launch of the brand’s new “Livewire” orange flavor, my team decided to throw a distinctly adult “Definitely Over 21 Party” at a retirement community in Florida, where you had to be 55+ to attend.
I organized several different components of this activation, including:
Sourcing a retirement community at which to host the party
Project managing the overall event planning, from securing catering to live music to decorations
Video and photo content capture for delivery to press outlets
The activation was a huge success, and was featured in Adweek and Trendhunter, among others.
Contributions
Production
Project Management