About

I creative produced and project managed this integrated campaign on behalf of Movers+Shakers (agency) for e.l.f. Cosmetics, promoting a partnership with rapper Tierra Whack to launch a brand new line of mascara called Big Mood. This campaign’s hero deliverables were two videos (and various cutdowns) for social, OLV, and OOH, and also included still and video BTS content for social and PR use, as well as a corresponding influencer campaign. We collaborated closely with Tierra Whack’s management to align on key creative elements (from storyboarding to costume/HMU design) as well as negotiate master and sync licensing for the use of her new single “Walk the Beat,” which premiered as part of this campaign.

Contributions

• Creative

• Strategy

• Account / Client Management

• Production

• Influencer