INTEGRATED CAMPAIGN

e.l.f. Cosmetics - NFTs

About

I creative produced and project managed this integrated campaign on behalf of Movers+Shakers (agency) for e.l.f. Cosmetics, promoting a new line of “Crypto Cosmetics,” or NFTs, a limited supply of which were available on Bitski. We both designed the NFTs themselves and organized an integrated campaign including social, web, influencer, PR, and event marketing.

Contributions

• Creative

• Strategy

• Account / Client Management

• Production

• Influencer