INTEGRATED CAMPAIGNCDC – Empower Vape-Free Youth Campaign
About
I produced and project managed this integrated campaign for The Brooklyn Brothers (agency) on behalf of the CDC, with the intention of communicating to educators and administrators the importance of their role in encouraging students not to vape.
The campaign involved several deliverables, including live action scripted videos (above, representing various hypothetical scenarios in which educators and administrators confront students about vaping), still photos, brand identity, and other design assets. I oversaw this process from ideation and creative concepting through editorial and post production, including a formal triple-bid process for production.
Contributions
Production
Project Management
Post Production Management